When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile (also called “BSMP“), the best and most effective way is to use it effectively is to tell YOUR* story, and by doing so to differentiate yours from the other 4 billion social media profiles. How…

Yes. A “website” is not defined the way it used to be… SMI* today don’t need to have a traditional website. You can link almost anywhere from your social media profile, such as a booking link (for singing, dancing, playing balls, photography, consulting, etc), or link to a site that…

When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile (also called “BSMP“), the best and most effective way is to use it effectively is to tell YOUR* story, and by doing so to differentiate yours from the other 4 billion social media profiles. How…

[Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work…

During March 2020 I spoke with over a dozen representatives of brands that sell products for dogs, selected from those that registered for a booth at the recent Global Pet Expo show. My goal was to get a sense of how they feel about SMI (social media influencers). …

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Blogger, if you want to become a SMI (social media influencer): ☑️ Prepare mentally (you won’t always get love…) ☑️ Plan a content strategy (what type of photos, writing, and attitude will you adopt) ☑️ Engage.💤 Make sure you’re ready to engage with followers ☑️ Be proud and request 💷 for your endorsement — you’re working hard! #InfluencerTips

The value of an influencer lies with the influencer’s followers who will invest time talking about you, your brand, and your products. So get out there and find the influencers who will bring you exactly that!!

Reserve your confidential consultation with us! We have limited time slots available for hourly consulting via Zoom/Skype. We’re also available to do comprehensive review and analysis of your social media accounts. …